FRAM Signature: A Bespoke Stand at the World Squash Finals

During the 2026 PSA Squash Tour Finals at CENTQUATRE-PARIS, FRAM Signature sought a personalized stand within this international sporting event. The goal was to create a recognizable space that reflected the brand's universe and seamlessly integrated into the competition environment. Relive Group was commissioned to handle the design, construction, and decoration of this space, with a keen focus on customizing every element.

An event stand is more than just a structure and a logo; it is a space where a brand comes to life through its colors, materials, furniture, and decorative elements. For FRAM Signature, Relive Group worked on all these components to create a cohesive and instantly recognizable space. The challenge was to build a bespoke stand while refining the elements that enhance the perception of a brand space.

Relive Group managed the stand's construction and the customization of its various elements. Structure, branded reception desk, personalized cushions, furniture, and decoration: each component was crafted to form a harmonious ensemble in FRAM Signature's colors. This setup included a fully customized photobooth designed to integrate with the brand's visual identity and enhance the event experience. Special attention was given to the finishes and details, ensuring that the FRAM Signature universe was present throughout the space.

From June 17 to 20, 2026, the PSA Squash Tour Finals brought together the top squash players of the season at CENTQUATRE-PARIS. It was in this sporting environment that the FRAM Signature stand was showcased, complete with branded furniture, decorative elements, and a personalized photobooth. Our focus was on the construction, layout, and decoration of the stand, without managing the overall organization of the competition.

With this project, Relive Group demonstrates its ability to bring a bespoke event space to life, from the construction of its structure to its decorative customization. This project illustrates that a brand's identity is also crafted in the details: a desk designed in its colors, personalized cushions, a branded photobooth, tailored furniture, and cohesive decoration.